Know how your shoppers decide. Know what to change.
We study real shopper behaviour – attention, hesitation, decision – so brands know exactly what is working on their digital shelf, and what is costing them conversions.
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& page layout
draws first look
attention spike
checked
eye follows
scanned
fully mapped
How TBS Works With Brands
How shoppers decide
Map the full journey from awareness to purchase. Identify where shoppers hesitate, compare, and drop off — and why.
A/B Shopper Testing
Test two versions before you spend. Get a clear answer on which performs better — and the cognitive reason behind it.
Digital Store Testing
Three things you will know after working with TBS.
1. Where attention goes — and where it does not.
What your shopper actually sees. What they skip.
2. Where hesitation lives.
The exact moment a shopper slows down, compares, or doubts.
3. What to change — and why it will work.
Not observations. Prioritised interventions, grounded in evidence.
What TBS measures, and how.
Real shopper observation
Eye tracking
Cognitive interpretation
Your analytics show you what happened. They cannot show you this..
Your data tells you
Your listing got 4,200 views this week.
Your ad drove traffic to the page.
Shoppers added to cart but did not check out.
Your competitor outsells you on Myntra.
Your new packaging launched last month.
Your data cannot tell you
Why 94% of them left without buying.
What made them hesitate at the price.
What thought stopped their thumb.
What they are doing differently in the decision moment.
Whether it is helping or hurting at the shelf.
Your shoppers are deciding right now. Talk to us.
Let’s find out what is stopping them.
FAQs (Clarity Before Collaboration)
Clarity helps good decisions. Here are a few questions we’re often asked about how we work and what to expect.
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