How Shoppers Decide.
Understanding how people decide – before they decide.
We use neuroscience and behavioural science to help brands predict, shape, and strengthen consumer decision-making.
The journey is complex. Most brands only see the end of it.
Understanding the full decision journey is the only way to influence it.
What TBS uncovers.
Where the journey begins
How and where shoppers first become aware of your category and your brand.
Critical decision points
The moments where shoppers make or abandon a choice — and what drives each one.
Touchpoint effectiveness
Which channels, platforms, and content types are actually moving shoppers toward purchase.
Friction and drop-off
The exact barriers causing hesitation, comparison, and switching.
Opportunities to convert
Specific gaps in the journey where a targeted intervention would have the highest impact.
The questions your data cannot answer.
The journey
Where does my shopper’s decision process actually begin?
Friction and barriers
What you walk away with.
Decision journey map
A precise, visual map of how your shoppers move from awareness to purchase — including every touchpoint, friction point, and decision moment.
Friction analysis
A cognitive interpretation of why hesitation occurs at each point — not just where it is, but what is driving it.
Opportunity identification
The specific moments in the journey where an intervention would have the highest impact on conversion.
Prioritised recommendations
A clear, sequenced action list — what to change, where, and the scientific rationale behind each recommendation.
Your shoppers are deciding right now. Talk to us.
Let’s find out what is stopping them.
FAQs (Clarity Before Collaboration)
Clarity helps good decisions. Here are a few questions we’re often asked about how we work and what to expect.
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