Digital Store Testing

Test your product’s presence on any platform — before it goes live.

Amazon, Myntra, Nykaa, Flipkart, Blinkit. TBS replicates any digital store in a controlled environment, injects your actual assets, and measures real shopper behaviour. No app. No hardware. No live platform required.

Understanding how people decide – before they decide.

We use neuroscience and behavioural science to help brands predict, shape, and strengthen consumer decision-making.

Platforms will not let you measure what matters most.

Amazon, Myntra, and Nykaa do not allow third parties to run measurement tools on their live environments. You cannot observe how shoppers actually behave on your listing without violating platform terms — or introducing variables you cannot control.

TBS solves this. We bring the platform to you.

Create. Show. Test.

Create controlled shopping experiences

Replicate any platform with your actual listing, creative, or ad injected in — pixel accurate, indistinguishable from the real store.

Show your team and stakeholders

Visualise how your product appears on shelf before committing to a live launch. Align internal teams on what shoppers will actually see.

Test with real shoppers

Run shopper sessions on the controlled environment. Measure attention, hesitation, clicks, and drop-off — in a context that behaves exactly like the real platform.

Everything on your digital shelf.

Product listings — Title, imagery, pricing, reviews display, sponsored placement

Brand pages — Layout, content hierarchy, visual identity on platform

Category pages — How your product appears relative to competitors

Promotional content — Banner ads, deals page presence, promotional copy

New product concepts — Test before launch — no live listing required

Why brands need a controlled environment.

Real platforms are not controllable.

Live environments have too many variables — algorithm changes, competitor activity, platform UI updates. A controlled replica removes all of that.

Failure on a live platform is expensive.

A listing that does not convert, a campaign that does not land — these are costly to discover after launch. Digital Store Testing catches them before.

Shopper behaviour in context is different from shopper behaviour in isolation.

Showing a shopper your product page in isolation is not the same as showing them your listing surrounded by competitors, sponsored results, and platform UI. Context changes behaviour. TBS tests in context.

No platform permissions needed.

No negotiations with marketplace teams. No API access. No third-party integrations. TBS builds the environment independently.

Your shoppers are deciding right now. Talk to us.

Let’s find out what is stopping them.

Sukalyan Deb

Cognitive Neuroscientist, IISc

Rupam Chakraborty

Co-Founder

FAQs (Clarity Before Collaboration)

Clarity helps good decisions. Here are a few questions we’re often asked about how we work and what to expect.

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